Social Media

TikTok

As the original founder of the Anthony Nolan TikTok channel, I have developed a lot of quick and trending content for the platform. The three examples below are a snippet of the more longform work I have done. To see more of my work from the channel, please click here.

To visit my own personal TikTok channel, please click here.

This was a fun trend buzzing around TikTok for a short while in Spring 2023, and I was urged to create a version for Anthony Nolan. It was a short, easy shoot that ended in a brilliant product that was shared far and wide both internally and externally, even being promoted on other platforms such as LinkedIn and Instagram. Anthony Nolan

'Wes Anderson Trend' - Pt. 2

Pt. 1 of the trend was such a success, I was asked to create a second video - this time with a focus on cell processing in the lab. It was a great chance to collaborate with our scientists, who filmed the clips for me under my direction. Anthony Nolan

Myth Busting + Community Management

What started as a funny dancing video dispelling some common stem cell donation myths, turned into a hit. It lead to many questions from our community, allowing me to take advantage of the video reply function on TikTok. This is still one of our best performing organic videos to date. Anthony Nolan

Instagram

Memes for Recruitment

[Paid & Organic] I have been creating meme content to be used as a way to engage with Anthony Nolan's youth audience and encourage them to join the stem cell register. As the resident 'online person,' I am often tasked with creating this content, both developing trending and evergreen images for use on social media.

Cells Angels - Softball social media

I volunteered to be the social media manager for the Anthony Nolan softball team, Cells Angels, and ended up having more fun than I ever thought I would. Although we were *joint* winners for the end-of-season social award, and the content we created as a team was worth more than any trophy!

Twitch

Twitch Assets - Personal

I began streaming at the beginning of 2021 as a part-time hobby. My channel branding was very important to me, and I wanted to make sure it was consistent, recognisable and, most importantly, fun. Doing this also got me very familiar with the creative side of Twitch, constantly tweaking and evolving to make sure it all looked how I wanted it. My primary tools were Canva and Photoshop.

Twitch Assets - Commissioned

Around the same time I started streaming, several of my friends also began setting themselves up on Twitch. It was a great way for us to form a community together, developing a network of other gamers and broadcasters. I created some updated assets for my fellow streamers, as they were impressed with my own. My primary tools were Canva and Photoshop.